Marketing Concepts and Strategies (pocket, eng)

The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide. Format Pocket Omfång 832 sidor Språk Engelska Förlag Cengage Utgivningsdatum 2023-01-22 ISBN 9781473778580